Date Apr 4 ยท 4:00 AM - 5:05 AM PDT

When timing is everything, is your marketing truly agile?

 

The marketing landscape has changed dramatically in recent years. New consumer behaviors, competitive pressures, data privacy changes and the digitization of just about everything has shaped online advertising in 2022.

 

There are more advertising channels than ever, making marketing attribution in a privacy-first world a significant challenge. Adopting a cross-channel advertising strategy is essential to keep up with the competition.

 

What many marketers don’t realize is that the cornerstone of all digital advertising success is matching the right messaging with the user’s intent, at the right time. Effective digital advertising is all about context and ignoring intent data can hurt your ROI.

 

Join us for an interactive webinar as we uncover the best advertising strategies in 2022 and how to augment campaigns with valuable intent data.

 

Key takeaways:

  • How to generate scalable and predictable revenue in a privacy-first world
  • How much trust should you put in ad platforms and how many conversions would have happened anyway?
  • Measuring advertising as part of a cohesive omnichannel strategy
  • How to drive better quality traffic with smart audiences & intent data
SPEAKERS
AGENDA
11:00 AM - 12:05 PM UTC
Driving Marketing Performance in a Privacy-Centric World

When timing is everything, is your marketing truly agile?

 

The marketing landscape has changed dramatically in recent years. New consumer behaviors, competitive pressures, data privacy changes and...

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