Date Aug 31 – Sep 14

Invalid traffic isn’t a security problem. It’s a marketing black hole.


Fake traffic can throw off analytics, bloat cost-per-acquisition, and drain your ad budget. It also gives you spammy leads that waste sales teams' time and projected revenue forecasts become less reliable.

That’s why we're publishing the Wasted Ad Spend Report 2023: The Global Impact of Invalid Traffic in partnership with Integral Ad Science (IAS), global leaders in digital media quality across every major device and channel. 

Join us for this three-part webinar series as our digital ad experts dissect the report’s findings to shine a light on the often overlooked business impact of invalid traffic. Expect to learn: 

  • What invalid traffic (IVT) actually is
  • The main sources of IVT
  • Industries and regions most affected by IVT
  • Why ad networks aren’t incentivised to solve the problem
  • The many downstream effects of IVT leading to decreased marketing ROI
  • How to maximise spend efficiency by eliminating fake ad engagement on all channels

Starting Thursday, 31st August at 4pm (GMT+1), don’t miss these key takeaways from over 2 billion ad clicks collected in the last 12 months, as well as the opportunity to ask our expert guests questions during the Q&A.

Register now for access to all sessions in the series, available live or on demand.


Avatar of Scott Pierce SP
Scott Pierce
Head of Fraud Protection
Integral Ad Science
Avatar of Anne Coghlan AC
Anne Coghlan
Co-founder and COO
Avatar of Neil Andrew NA
Neil Andrew
CEO and Co-founder
Avatar of Leonardo Pizarro LP
Leonardo Pizarro
Head of Demand Generation
Avatar of David Triger DT
David Triger
Avatar of daniel higson dh
daniel higson
Sales Director
Avatar of James Deeney JD
James Deeney
Content Manager
All Dates
Aug 31
Sep 7
Sep 14
  • All Tracks
  • W1: The State of Wasted Ad Spend
  • W2: Invalid Traffic Explained
  • W3: Filtering Out Fake Ad Engagements
Aug 31
3:00 PM - 4:00 PM UTC
The State of Wasted Ad Spend

Marketers lose 8.5% of their advertising budget to invalid traffic. This accounts for roughly $100bn in wasted ad spend worldwide per year. 


Join us as we delve into the findings of our latest...

  • Scott Pierce
  • Anne Coghlan
  • Neil Andrew
  • James Deeney
Sep 7
3:00 PM - 4:00 PM UTC
Invalid Traffic Explained

In the digital world, where the virtual and the real converge, lies a hidden menace that threatens the integrity of paid media: invalid traffic.


Join us as we uncover the processes that distinguish...

  • Leonardo Pizarro
  • David Triger
  • James Deeney
Sep 14
3:00 PM - 4:00 PM UTC
LIVE: Filtering Out Fake Ad Engagements

Invalid traffic (IVT) is a marketing black hole. Fake clicks never convert causing your ROAS to drop and skewing your analytics.


That’s where Lunio comes in.


Take a peek behind the curtain...

  • Leonardo Pizarro
  • daniel higson
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