Invalid traffic isn’t a security problem. It’s a marketing black hole.

Fake traffic can throw off analytics, bloat cost-per-acquisition, and drain your ad budget. It also gives you spammy leads that waste sales teams' time and projected revenue forecasts become less reliable.

That’s why we're publishing the Wasted Ad Spend Report 2023: The Global Impact of Invalid Traffic in partnership with Integral Ad Science (IAS), global leaders in digital media quality across every major device and channel. 

Join us for this three-part webinar series as our digital ad experts dissect the report’s findings to shine a light on the often overlooked business impact of invalid traffic. Expect to learn: 

• What invalid traffic (IVT) actually is
• The main sources of IVT
• Industries and regions most affected by IVT
• Why ad networks aren’t incentivised to solve the problem
• The many downstream effects of IVT leading to decreased marketing ROI
• How to maximise spend efficiency by eliminating fake ad engagement on all channels

Starting Thursday, 31st August at 4pm (GMT+1), don’t miss these key takeaways from over 2 billion ad clicks collected in the last 12 months, as well as the opportunity to ask our expert guests questions during the Q&A.

Register now for access to all sessions in the series, available live or on demand.