IIn the current economic climate, performance marketing efficiency matters more than ever. The brands that get it right will surf through this wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to ensure 100% of your ad spend is used wisely in 2023?

Gone are the days of simply pumping more money into ad platforms until revenue targets are hit. Instead, most brands are now attempting to spend smarter, not harder. And the most successful have leveraged automation, real-time insights, and conversion-boosting technology.

Lunio’s 2021 Global Click Fraud Report revealed that most businesses waste up to 20% of their ad budget every month on fake touchpoints and invalid traffic. Essentially, most businesses spend far too much on traffic acquisition and not nearly enough on revenue acquisition.

In this webinar, Head of Paid Media at Clickoo, Gareth Westhead, discusses how to allocate ad spend for maximum returns, the most common sources of marketing inefficiencies, and how he’s used Lunio to eliminate wasted spend and deliver faster revenue growth for clients.

Expect to learn:

• Tips to eliminate wasted ad spend & maximise conversions
• How to build an efficiency-focused performance marketing strategy
• The PPC benefits and risks of new AI-driven tools like ChatGPT
• Ways to leverage exclusion audiences to drive revenue
• How to get the best results from automated campaign types
• Simple and effective ways to “trim the fat” from marketing processes

Who is this webinar for? This webinar is for founders, CMOs, and PPC Specialists who want to boost the performance of marketing campaigns without increasing ad spend.