Join Lunio's Pete Rawlinson and Amar Chana as they discuss the future of click fraud protection.

In this discussion and live demo, you'll learn about best practices for reducing invalid and non-converting traffic and the benefits of doing so. Discover how centralizing click fraud prevention across all paid acquisition channels can save you money on ad spend and optimize your bidding signals based on clean data that converts.

Expect to learn:

• How to separate the good, high-converting traffic from the bad and suspicious traffic
• What parameters best practice click fraud prevention takes into consideration
• The role that automation, machine learning, and behavioral analysis play in click fraud prevention