2023 was a year of marketing budget cuts and cancelled launches. So if you can’t outspend your competition, it’s time to outsmart them.

According to Gartner’s CMO Spend and Strategy 2023 Survey, 86% of surveyed senior marketers agree their organisation must undergo significant changes in how they work to achieve their goals next year. Gone are the days of pumping more money into ad platforms until revenue targets are hit. 

Brands that find creative ways to tighten their belts will surf through this ongoing wave of disruption, while those that don’t will struggle to stay afloat. So what processes, practices, and technologies can you put in place to deliver maximum value with your 2024 ad budget? 

To answer that question we’re speaking to Abraham Moreno-Riano, Paid Media Manager at DeVry University. We’ll discuss how to allocate ad spend for maximum returns, common sources of paid media inefficiency, and how Abraham boosts conversion rates by blocking fake ad engagements and invalid traffic. 

Join us LIVE to ask your own questions during the Q&A.
Even if you can't make it, sign up and we'll send you the on-demand recording afterwards.

Who is this webinar for? 

This webinar is for Head of Paid Media, Paid Media Managers, and CMOs who want to boost the performance of 2024 campaigns without increasing ad spend.