The busiest time of year for retailers is fast approaching. And with the cost of living rising for everyone, some consumers are already showing signs of more cautious spending. So what steps can you take right now to maximise return on ad spend, avoid abandoned carts, and close Q4 2022 on a high note?
From Black Friday in November, right through to January's new year sales - peak shopping season represents more than two full months of prime eCommerce conversion opportunities. And the Adobe Digital Economy Index predicts this year’s spike will push annual online spend in the US alone over $1 trillion for the first time. A huge 12.9% increase from 2021.
But the altered economic climate means strategies that worked well in the past may no longer be fit for purpose. And the high level of competition during the busy period inevitably shoots advertising costs up, reducing the margin for error. So having the right plan in place to optimise conversions from the outset is more important than ever.
Join us for this webinar as we outline how to reach the right audiences at the right time, capitalise on increased demand, and give your business an advantage during an unprecedentedly competitive year. Expect to learn:
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The busiest time of year for retailers is fast approaching. And with the cost of living rising for everyone, some consumers are already showing signs of more cautious spending. So what steps can you take...