In October 2023, Google rolled out Demand Gen campaigns to all advertisers globally. And since then, paid media experts have been putting them to the test. So now the data is in, what are the proven best practices and strategies to maximize Demand Gen ROAS?

As the replacement for Google’s previous Discovery Ads, Demand Gen campaigns are intended to help advertisers reach shoppers on platforms outside Google Search - including YouTube, Gmail, and Discover feeds. So in theory, they’re perfect for putting products and services in front of people who aren’t already actively searching for them. But as with any new campaign type, there are now some emerging best practices to follow and common pitfalls to avoid. 

To dive deep into all things Demand Gen, we’re speaking to Thomas Eccel, Senior Performance Marketing Manager and Google Ads Expert. Thomas also recently founded the Top PPC Updates Newsletter, which already has more than 10,000 subscribers. 

Over the past six months, Thomas has carefully documented and shared his own Demand Gen insights and discoveries, making him one of the leading independent experts on the topic. And as a former Performance Marketing Consultant for Cognizant & Google, Thomas profitably managed more than €10M on Google Ads, working with clients like Nike, eBay, BMW, HelloFresh, and more. 

Watch the webinar on demand now.