B2B brands tend to spend the vast majority of their paid media budget on driving short-term outcomes with lead generation activity driving little revenue.
This overlooks the value of using paid media to amplify thought leadership, value-added content, and build brand authority - all of which play a significant role in buyer decision-making.
Content-driven demand gen helps drive “dark social” distribution and word-of-mouth - Two of the most influential channels. But this often gets ignored because neither are commonly captured and reported in your CRM.
To avoid wasting your budget on non-converting leads, you need a marketing revenue funnel that consistently promotes in-depth (preferably customised) informative content across Social & Search.
In this webinar, Matt Atkin, Senior Performance Marketing Manager at Tray.io, discusses strategies to level-up your demand gen activity and flood your pipeline with sales-qualified leads. Expect to learn:
The best use cases of paid media in demand gen
How to get the right budget split between ToFu and BoFu ads
How to double your sales-ready pipeline without doubling your ad spend
How to eliminate fake leads and wasted ad spend from your campaigns
Tips for holistic paid media performance tracking in a privacy-centric era
Even if you can't make it, sign up anyway and we'll send you the recording afterwards.
Who is this webinar for?
This webinar is primarily for B2B and SaaS founders and performance marketing specialists, but also open to anyone interested in improving brand awareness and generating more content-driven sales.
Sr. Performance Marketing Manager
Head of Demand Generation
Customer Success Manager
4:00 PM - 5:00 PM UTC
Increase Demand With Less Budget Through B2B Advertising
Revenue? I thought you just wanted leads!
B2B brands tend to spend the vast majority of their paid media budget on driving short-term outcomes with lead generation activity driving little revenue. ...