Automated campaign types such as Performance Max and Demand Gen, paired with powerful generative AI tools like Gemini and ChatGPT have shifted the PPC landscape. They’ve leveled the playfield, making it possible for anyone to set up and run a campaign.

So in this new environment, where everyone is using the same campaign types and AI tools, how can you adapt your strategies to create and maintain a competitive advantage?

Announcements of new AI features dominated the Google Marketing Live event this year. Google even went as far as saying: “We see a future where AI will supercharge the entire advertising lifecycle, from building your creative to running your media to measuring results.”

We’re already well on the way to this new AI-powered future of PPC. So to stay ahead, brands and performance marketers alike need to adapt. In short, this means differentiating your campaigns by spending more time on activities outside the Google Ads platform itself. 

To help navigate this shift, we’re speaking to Google Ads Experts and Co-Founders of PPC Mastery, Bob Meijer and Miles McNair. Combined, the pair have worked for more than 200 clients, and profitably spent over €100M on Google Ads. Their newsletter, The PPC Edge, has more than 18,000 subscribers. And their global PPC Hub community has grown rapidly, with 900+ marketers now collaborating to learn, develop skills, and grow together. 

Join us LIVE to ask Bob and Miles your own questions during the Q&A.

But if you can't make it, sign up and we'll send you the on-demand recording afterwards.