Customer acquisition is the top priority for most marketers in 2022. But are your paid social channels performing as well as they could be?

Humans make up less than 40% of the internet’s traffic. The rapid growth of social media bots, fake users, and ad fraud has caused a corresponding spike in bad paid social data for most businesses. Countless hours are now routinely wasted investigating leads that don’t actually exist or are never going to convert.

But what if you could stop low quality and fake leads from engaging with your ads in the first place? That’s what the “Era of Exclusion” is all about - improving your audience targeting on socials to ensure you’re reaching real buyers, not bots.

In this conversation we’ll break down some common paid social challenges and provide tips on how to boost authentic ad engagement, clean up your funnels, and drastically reduce your cost-per-acquisition for genuine leads.

Expect to learn:

• The different use cases for gated vs ungated content in paid social
• How to measure paid social performance holistically
• How to identify and exclude bots and fake users on social channels
• How to use audience exclusions to make your ads more cost-effective
• Best practices for creating high-performing social media ads

Even if you can't make it, sign up anyway and we'll send you the recording afterwards.