As marketers focus on pumping their campaigns with money and driving up ROAS, many don’t realize this is what fills the coffers of ad networks, rather than their business.

What used to be viewed as a small problem has now become a billion-dollar calamity.

Bots, click farms, and other types of invalid traffic are becoming increasingly sophisticated, to the point where the human eye can’t tell the difference between a real and fake click.

Register now to find out more about:

- The cost of bad data on your marketing budget

- The downstream impact of ad fraud across business operations.

- How agencies like Incubeta use click fraud to maximise ROAS and expand user reach.