Date Apr 25 – May 16

Did somebody say “do more with less”?

2023 has brought the issue of budget efficiency into sharp focus - especially for marketers. 


With ambitious targets and less money to reach them, most paid media professionals are doubling down on their efforts to make every ad dollar count. 


So what processes and practices can you apply to ensure your paid media spend maximises your profits, rather than the ad network’s bottom line? 


This four-part webinar series brings you tried and tested strategies from leading PPC experts, designed to slash your CPA in half by shifting focus from traffic acquisition to revenue acquisition.

 

Join us to streamline your growth across:

  • Paid search and shopping (Yoann Ferrand, PPC Consultant at Opteo)
  • Performance Max (Miles McNair, Founder of PPC Mastery)
  • Display and video (Silvio Perez, Founder of AdConversion)
  • Paid social (Fiona Bradley, Founder of FBComms)

The series kicks off on Tuesday, April 25th with live webinars each week (at 4pm GMT+1) until Tuesday May 16th.


Sign up to get access to the full series and watch any or all of the webinars live or on demand.

SPEAKERS
Avatar of Silvio Perez SP
Silvio Perez
Founder
AdConversion
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Avatar of Miles McNair MM
Miles McNair
Co-Founder
PPC Mastery
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Avatar of Fiona Bradley FB
Fiona Bradley
Founder & Director
FB Comms
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Avatar of Yoann Ferrand YF
Yoann Ferrand
PPC/SaaS Consultant
Opteo
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Avatar of James Deeney JD
James Deeney
Content Manager
Lunio
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Avatar of Leonardo Pizarro LP
Leonardo Pizarro
Head of Demand Generation
Lunio
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AGENDA
All Dates
Apr 25
May 2
May 9
May 16
  • All Tracks
  • W4: Paid Social
  • W1: Search & Shopping
  • W2: Display & Video Ads
  • W3: PMax
Apr 25
3:00 PM - 4:00 PM UTC
Mastering Search & Shopping Ads: From Clicks to Conversions

In this session, you’ll learn:

  • Leveraging LTV to drive long-term success
  • Why you should keep a PPC “savings pot”
  • Navigating the law of diminishing returns on Search
  • How to focus on quality...
  • Yoann Ferrand
  • James Deeney
  • Leonardo Pizarro
May 2
3:00 PM - 4:00 PM UTC
Mastering Display & Video Ads: From Awareness to Action

In this session, you’ll learn:

  • Winning display and video strategies for 2023 & beyond
  • How to improve ROAS through audience and content exclusions
  • How to leverage dynamic personalisation across...
  • Silvio Perez
  • James Deeney
  • Leonardo Pizarro
May 9
3:00 PM - 4:00 PM UTC
Mastering Performance Max: Breaking the ROI Barrier

In this session, you’ll learn:

  • How to generate more revenue from PMax
  • Winning PMax campaign structures
  • How to gain full insight into your PMax performance
  • How to use data on PMax to gain a competitive...
  • Miles McNair
  • James Deeney
  • Leonardo Pizarro
May 16
3:00 PM - 4:00 PM UTC
Mastering Paid Social: Unlock The Power of Targeted Ads

In this session, you’ll learn:

  • How to drive revenue from paid social
  • How to take control of your campaign budget
  • How to stand out by humanising your content
  • How to break through the ROI barrier through...
  • Fiona Bradley
  • James Deeney
  • Leonardo Pizarro
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