Since its launch, Google’s Performance Max (PMax) has been rapidly evolving, with new updates released every month. So how can you use the latest features and strategies to stay ahead of the competition in 2024?

In light of all the changes, Google made significant updates to its PMax documentation in January 2024 to help advertisers build more effective campaigns. And while no doubt useful, especially for those launching PMax campaigns for the first time, the new guide doesn’t explore the more advanced strategies and approaches currently used by cutting-edge PPC pros.

So for our PMax deep-dive, we’re speaking to Adriaan Dekker: PPC Expert and founder of the Google Ads Newsletter, which has more than 25,000 subscribers on LinkedIn.

Adriaan has years of hands-on PPC experience, profitably managing campaigns across 100+ accounts. And since launching his newsletter in November 2022 he’s carefully documented every single minor and major change to the Google Ads platform, making him one of the most recognised and respected voices within the PPC community.

Join us live as we discuss what’s worth focusing on for your PMax campaigns this year.